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Our development strategy is to be a grand group combined with technology, production and trade and our sales strategy is to be a characteristic enterprise, to achieve the competition aim by economy of scale and to make the cost lowest by making best use of the resources.
We perform the development strategy of combining dot and plane. That means one side, we should be multi developing and build three grand modern plants in developed market area; the other side is to use the professional and comprehensive advantages that Xinyuan achieves at the aspects of steel belt and keel steel, then make ourselves the “ King of Keel building material” in China.
Strategy Orientation
Strategy aspect: to be professional and multi-developing; management aspect: procedure support; financial aspect:: to be unified and low the cost; organizing structure: to build a management system of “ five departments and two commercial flat”, emphasize responsibility and performance.
Our development strategy in the near future is that insisting on the belief of development based on science and technology, major in developing our professional industry and assisted with multi-development, to become the leading construction group of China in 3 years.
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